Listen above or on your favorite podcast platform.
Show Notes:
I love bringing you behind the scenes of successful businesses so that you've got lots of examples of different ways to build YOUR business. In this week's episode of Rebel Therapist, I'm talking to a healer and entrepreneur who has built a robust ecosystem with high priced offerings. I asked her about how she's developed her offerings, her sales and marketing processes, and how she's scaled back her work hours.
Meet Cate Stillman.
Cate established Yogahealer.com in 2001, and Yoga Health Coaching in 2012 for wellness professionals. Her books include Body Thrive and Master of YOU.
Here's some of what we talked about:
Creating a business around yoga health coaching
Developing a second branch of her business around business coaching
How Cate listens to her people in order to create her curriculum and offers
Starting a 2 hour workshop that became a year-long course
Using an "intense" sales process
Setting high prices
Working 20 hours per week outside of her book writing time
Her webinar process, from idea to delivery
Here are some takeaways that particularly stand out to me:
Takeaway #1:
Information doesn't equal transformation.
What people need and will pay for is a process to help them implement.
Cate started with a 2 hour workshop and over time she developed that into a year-long course teaching and practicing habits.
Takeaway #2:
Think about how long people have to wait to work with you.
When developing a program or course, if you set it up that folx can only start once or twice a year, you may be losing a lot of opportunities to work with people.
Please don't worry about this when you're creating a new offer. This is something to consider further down the line.
Takeaway #3:
When you're ready to hire, choose people who are different from you and who have skills and interests different from your own.
I'm in my own hiring process right now, and I'm paying attention to this. This means I have to acknowledge what I suck at as well as what I'm great at. It's humbling!
