If you fear bothering people with your marketing, this is for you.
I recently got the worst email I’ve opened in over a year.
I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after.
In the context of life, this email is really NOT that bad at all. No trigger warning necessary.
I’m sharing this because I know many of you are really afraid of getting an email like this.
I’ve had a hard time figuring out how to talk to you about this.
I never want to be a dream killer. Or a bummer.
If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today.
Then I’ll talk about how to handle this hard part. I promise.
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way.
Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness.
Do you ever dream of creating a program you’ll love running over and over again?
My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy.
Today I talk about a few really important things that set apart the people who launch programs and succeed from those who wish they had.
Here are 3 things people who succeed with their programs are WILLING to do.
1: Be willing to work through discomfort in your marketing.
2: Be willing to talk about your program with a lot of enthusiasm, and ask people to help you share it.
3: Be willing to show up and work directly with your participants.
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives.
That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was.
We’re sharing one of our favorite episodes as an encore this week.
How do you create and fill a group program?
How do you navigate a full therapy practice at the same time?
We’re about to go behind the scenes and find out exactly how my guest has done it.
Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners.
She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors.
How can you create a business if you’re a disruptor in your field?
If you’ve got a unique voice and you’re finding yourself pushing back against most others your field, that could actually be a wonderful thing for your business.
Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.
Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.
You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.
How do you discover the work you’re meant to create? Today’s episode is a master class on how to allow the collective and your spirit to pull you in that direction.
Judy Hu created a framework for boundary healing. Then she wrote a bestselling book: The Boundary Revolution: Decolonize Your Relationships and Discover A New Path To Joy.
She’s a Licensed Mental Health Counselor turned Boundary Coach based in Massachusetts.
You’ll hear the intensely personal and brave process Judy went through to develop and share her work.
Even if you already work with the niche you want to work with in your private practice, you might ALSO love having an innovative signature program as an additional way to serve them.
Danika Maddocks is a parent coach who's passionate about supporting parents of gifted and twice-exceptional kids. She's been partnering with bright kids and their families for over a dozen years as a teacher and therapist.
You’re going to hear why she created a signature program for twice exceptional kids, and you’ll hear how she grows her business without becoming a full-time marketer.
Can you REALLY make great money running a program that you love and that’s based on what you do best?
Rebecca Lee does. And she’s got a year-long waitlist.
As a social worker and supervisor for social workers, she felt a pull to create something totally different, something that wouldn’t fit into the box of supervision or therapy or even coaching as we know it.
I love to help you make more money. AND…For some of you, the biggest reasons you have for creating your own signature programs are not financial.
You want to create programs to tap into your purpose, to express your love for your communities, to experience and share joy, to resist oppressive forces, and on and on.
Our guest created a program for his community because he loves his community.
Everyone is scared to launch their first program.
Someone asked recently: what if I’m REALLY scared to launch my program. Like…what if there are powerful individuals and structures out there who might want to do me harm?
What if putting myself out there associated with this work might actually be dangerous to me or my family?
Heidi Savell is a therapist and polyamory coach. She helps those newish to polyamory find more steadiness and fulfillment in their relationships.
You’re about to hear about the business she’s created beyond her therapy practice, how she built it and why she loves running her program.
Heidi’s giving us a masterclass on using Tiktok and Instagram to move the needle on your business.
Listen above or on your favorite podcast platform.
This episode is all about my 2022 year in review in my business.
I needed a minute to reflect and prepare this for you, hence the March release date.
My gross revenue for 2022 was just shy of 332,000
That’s my biggest year yet, 78,000 over 2021.
I took a 2 month sabbatical as well as several other weeks off throughout the year.
WAY less hypervigilance thanks to trauma healing!
It turns out I was living in hypervigilance while doing a decent impression of a calm person.
I didn’t know this because I didn’t have anything to compare my feeling state to. I just thought that was how I was.
I might talk more in upcoming episodes about the way trauma had been impacting my work and my business and how healing is changing my work and my business.
For now I’ll say, I’m in a really different spot!
Work feels easier and more joyful. I’m less worried about how everyone is doing every moment. And whether I’m disappointing anyone.
This is making my coaching better, more direct, super honest, and still very kind.
And also I’m more unapologetically confident about how phenomenal my programs are.
What Rebel Therapist spent the most money on and what we gave us the best ROI
My take-home pay
What I did to make our programs even better
My goals for the next few years
Which of our marketing activities have brought in the most participants
Some of us fit right into the middle of our own niches. We have created the programs we really needed ourselves. That would definitely describe me, and it describes this week’s guest.
My guest this week is someone who created a totally unique and expansive program for women with ADHD.
Liz Adams is a neuropsychologist specializing in ADHD. She is also a woman with ADHD. Liz has a huge passion for empowering women with ADHD, and she's excited to bring her novel approach out into the world!
Many of us get stuck. We wait to create a program beyond private practice because we want it to be perfect before we launch it. And that can leave us waiting forever.
My guest today is going to help you let go of that idea.
She’s letting us in on the many iterations her programs have gone through.
The business she has now is thanks to being willing to get started imperfectly.
Meet Reverend Maureen Cotton, an Interspiritual minister, serving the spiritual-but-not-religious. She’s a spiritual wedding coach and officiant with her business The Soulful Wedding, which helps couples experience their wedding as a transformative rite of passage.
I thought this episode was going to be titled “A Little Dose Of Healthy Narcissism.”
One of my brilliant past clients pointed out that a little dose of healthy narcissism seems to be necessary in order to grow a program beyond private practice and step into the world of marketing.
Their idea was that perhaps you’ve got to step into a tiny bit of narcissism to have the courage to grow your audience and sell your offer.
Disclaimer: We’re not talking about narcissism like what we see in Elon Musk or Donald Trump. We’re not talking about a diagnosis either. We’re really talking about a bit of bold inner confidence.
How do you create and fill a group program?
How do you navigate a full therapy practice at the same time?
We’re about to go behind the scenes and find out exactly how my guest has done it.
Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners.
