Show Notes:
John says that when he started out in private practice, he had a clinical entity, but not a business entity. He has embraced being a business owner AND serving many clients who have limited resources. John shares his experiences negotiating with insurance companies, becoming a Gottman Method Certified Therapist, and creating an online presence that brings in plenty of clients who are a good fit for him.
Topics Discussed In This Episode:
Starting out as a generalist and getting more focused over time
Working with chaotic clients who are stressed on many levels
Offering a workshop that didn’t get any enrollments, and what he learned from it
Being a black gay therapist and the dearth of therapists who share those identities
Becoming a Gottman Method Certified Therapist
The cost of living in the Bay Area and how it impacts therapists and clients
Holding his ground with insurance companies when asking for more money
Getting clear on who his right fit client is
Niching within the niche of couples therapy
2 ways to market to couples
Resources Discussed:
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