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 Welcome to The Rebel Therapist Mastermind

A 9-month small group program in which you will:

Recreate your business to make a bigger impact and much more money.

You want to serve more of your right-fit clients, make a bigger impact on the world, and spend your time doing work that energizes you. Oh…and you want all this without working more. In fact, you’d like to make MORE and work LESS. You need the work you provide to be high-quality and life-changing. 

Self-help and personal development is an over 10 billion dollar industry. People trained as therapists should be leading this space. That means YOU. You became a therapist because you want to help people transform their lives. You care about quality and rigor and ethics. Those things are needed in the self-help and personal development industry and they’re often lacking.

It's time to step up to a new level of leadership. (Even if you're a bit scared about it). You’ve got amazing ideas. A-Mazing. Yes, you do. But you’re not sure where to start. Or if you HAVE started, you’re hitting obstacles early in the journey.

You’re ready to expand the way you do business. That means, you’re ready to embrace a new business model.

Your new business model might include one or more of these offers:

  • Workshop

  • Online course

  • Group coaching program

  • Individual coaching program

  • Book

  • Podcast

  • Digital product

  • Group therapy program

  • Membership community

  • Retreat

  • Group practice or therapy center

  • Something else you’ll cook up


Taking your business in a new direction requires a new set of tools and skills. In order to level up your business, you’ll need to do things differently.


To make your new offer happen, you’ve heard you need to do (at least some of) this stuff:

  • Build and nurture an email list

  • Create a stellar lead magnet

  • Create one or more sales funnels

  • Deliver webinars

  • Create a podcast, blog or other regular content

  • Attract a social media following

  • Launch your offer

  • Create partnerships with colleagues


No, you don’t necessarily have to do ALL of those things. I’m all about working within your Superpowers and leaving the rest. Let’s come up with a realistic plan that you can implement and stick with. 

What is Rebel Therapist Mastermind?


A small group of people trained as therapists will work together with me over 9 months.


You’ll be working with your most driven and invested peers to take action on your dream.


You’ll work on this stuff (and more):

  • Clarify your right-fit client for this new offer

  • Identify your most powerful leadership style

  • Decide what form your new offer will take

  • Create a beta-version of your offer so that you can get started quickly and pivot if needed

  • Develop your message so that it’s powerful and true

  • Build your platform and marketing plan to attract your right fit clients to this new work

  • Take steps to hone both your new offer and your marketing plan

  • Work through imposter syndrome, self-sabotage, procrastination, perfectionism or other mindset issues that inevitably come up as you take these steps. (Yes, these issues WILL come up!)


I'll walk you through a process to go from idea to delivery.

At the end of stage one of this program, you’ll have clarity about what your offer is, who it’s for, and how you’ll deliver it. You’ll know your next steps.

At the end of stage two, you’ll have created and delivered your offer.

At the end of stage three of this program, you’ll have created and delivered your offer. You may even be working on the second iteration.

This is for YOU, rebel therapist, if you:

  • Have already created a new offer and you’re hitting obstacles in marketing and delivering it.

  • Don’t know your new direction yet, but you know you want to create something new.

  • Are willing to put in at least a few hours of work each week to get your new vision off the ground. (You ever notice how you can FIND time to do what you WANT to do? You’ll find time if you really want to.)

  • Want to WORK ON your new offer rather than LEARN ABOUT creating a new offer someday.

  • Are committed to doing excellent and effective work that will change lives.


This is NOT for YOU if you:

  • Want to bring more clients into your therapy practice. (We’re not working on that here, but head over to our Superpower Program for that!)

  • Want to learn about creating the next stage of your business so that you can do it someday when you’re ready...and that’s not now.

  • Need this to bring in a quick 6 figures. (Your new business model may become very profitable, but the big bucks take time.)

  • Don’t care very much about the quality of your offer or the value it will bring to others.


How we’ll do it:

  • In STAGE ONE, you’ll fill out an extensive questionnaire about your business, your ideas for your new offer, your Superpowers, your Right-Fit Clients, and your business so far.

  • In STAGE TWO, the intensive stage, we’ll meet for 3 days, for 4 hours each day over zoom, to help you clarify your vision and develop your message and marketing plan.

  • In STAGE THREE, we’ll meet monthly for 8 months of 90-minute zoom calls to help you work through the steps of making your vision happen.

  • Each call will be recorded and you’ll have access to the recordings long after the program ends.

  • We’ll have an exclusive FB group just for this group.

  • I'll be offering supplemental materials (videos, resources and more) as the need arises.


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Now let me answer some questions I think you may have.


Will this help me create passive income?


This program can be a step towards making income while you are not actively delivering services. I will NOT lie to you and tell you that you can easily create passive income and make money while you sleep. That’s bullshit. It’s easy to find coaches who will tell you that lie. Creating “passive” income takes a lot of work.


What’s expected of me?


  • You’ll fill out an extensive questionnaire due at least a week before the 3-day intensive, clarifying your goals and obstacles so that we can get you moving forward from day one.

  • You’ll be present and ready to work during stage one, the 3-day intensive.

  • You’ll show up at each monthly mastermind call with a question, obstacle or next step to work on.

  • When you want to ask a question between calls, you’ll post it on the FB group so that everyone can learn from what you’re asking and you can get additional feedback.


What are the dates?


The dates of the 3-day intensive are Wednesday, February 6th through Friday, February 8th, 9am to 1 pm PT, 12 pm to 4 pm EST.

The dates of the monthly mastermind calls are all Wednesday mornings at 9:00 am PT, 11:00 am ET, for 90 minutes. Dates, subject to change, are:

March 6th, April 3rd, May 1st, May 29th, June 26th, July 31st, September 25th, & October 30th


How much does this cost?


$3750 for the entire program or six monthly payments of $625. 


Why a small group? Why not work one-on-one with Annie?


I have been helping folks work through this stuff one-on-one, and I know that there’s magic in a group that you just can’t get one on one. The levels of community, accountability, inspiration and feedback are much higher in a super-invested small group. Some of the ideas that participants have ultimately chosen as their core business offers have come from other participants, not from me.

Also, I don’t offer this work one on one right now.


The people who will be drawn to this program are committed to taking action. I believe there’s truth to the idea that we’re the average of the 5 people we spend the most time with (Jim Rohn’s theory). This is an opportunity to work with and spend time with entrepreneurs who have big dreams and are ready to take action, like you.


I’m in two mastermind groups myself and I’ve found that the influence and support of the other entrepreneurs in my masterminds pushes me forward in a way one-on-one work never could.


What’s the return on my investment?


If you’re still reading this, and you’re in the “This is for you, rebel therapist” category, your goal is to increase your revenue significantly without working more. You’re going to actually change your business model during this program. I want you to commit to this program only if you’re planning to do that.


I can’t guarantee that the next direction your business takes will take off and be profitable right away. The steps you take and the tools you learn in this program will get you closer to creating and delivering that successful and profitable offer.

I’ll share (and geek out on) everything I know about creating and promoting your offer, but this will NOT be a blueprint. There’s very little curriculum. Rather, I should say, the curriculum is actually doing the work and creating and delivering your offer.


Part of what we’ll do together is figure out what you need to charge and how many participants or clients you need in order to make your new offer highly profitable. You’ll be in the driver’s seat of making sure you get a great return on your investment.


When you step into expanding your business model beyond the therapy room, your income no longer has a ceiling. Think about that for a moment….There is no longer a built-in limit to how much money you can make. 


How much time should I spend on this stuff between calls?


I’d recommend blocking out three hours or more per week to get stuff done and bring your vision to the world.


What’s the refund policy?

This is an all-in investment. There are no refunds. Here’s why: This program is an investment in the future of your business. It’s a big deal. You’ll transform your business, your livelihood, and your relationship with yourself. The program gives you a structure to work through this process with a highly committed group of entrepreneurs. Changing your business model will include moments of frustration and setbacks. You’ve got to be all-in to stay committed to your vision in the face of those tough moments. You are in the driver’s seat when it comes to your success here. I don’t want you to join this program with one foot in, one foot out. I want you to join this program if you are ready to do the work. Because of this policy, you’ll know that your fellow rebels are as committed as you are.

If you’re not sure if I am the right teacher for you, please check out my work. Decide whether the way I approach this work is a good fit for you. Check out my podcast to hear my conversations with tons of therapists, talking about business.

What’s the next step?


Get on the waitlist now. As soon as we open up applications, we will contact you.

We’ll offer a live Q&A call to those on the waitlist so that you can get ALL your questions answered.

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What if I have more questions?


Please email us at and ask us. We’re happy to answer.