Sara built a full practice and continues to bring in plenty of referrals by using her natural ability to connect with her colleagues. Rather than pushing herself to engage in marketing she doesn’t enjoy, she leans into her superpowers: curiosity, openness, humor, and enjoying people. We talk about how she stopped being a jerky boss to herself and became the kind of boss she likes working for. I hope you enjoy this conversation as much as I did.
Topics Discussed In This Episode:
Marketing when you’re an extrovert
Redefining networking as being yourself with other people
Building a therapy practice without ever selling yourself
Why it works well for people to weed themselves out of her practice
How she gets away with NOT niching
How being a parent influences her business
How she makes her business parent-friendly
How tracking her referrals has kept her sane over the years
Handling cancellations and no shows
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