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Annie Schuessler
The Best Niches Beyond Private Practice

This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around.

The Best Niches Beyond Private Practice
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Group Practice with Wesley Little

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Group Practice with Wesley Little

What’s a better fit for you: group or solo practice? Wesley Little talks about why she chose to be a member of a group practice. It’s about collaboration and mentorship. It’s NOT because she hates marketing or couldn’t make it on her own. She’s great at marketing and could run a solo practice if she wanted to. She’s got great advice for group practice owners and those considering creating group practices about how to be a leader and retain excellent clinicians. Listen as Wesley Ann shares her journey in putting herself out there and creating a blog for therapists.

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Slow Empire Building With Robbin Rockett

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Slow Empire Building With Robbin Rockett

Do you want to do more than just sessions in your office? Robbin Rockett is building an empire the smart way. She’s creating valuable content, listening carefully to her right fit clients, and adjusting her offers to respond to what they need and want most. She’s also leveraging her superpowers by focusing on what she does best and enjoys most. Listening to Robbin will make you think more creatively about your business.

Vulnerability and Courage with Patricia Young

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Show Notes:

Think you’re supposed to have it all together as a business person and therapist? Believe you’re supposed to project a polished image to the world in all of your marketing? Patricia Young reminds us that vulnerability and showing up real, are better ways to go. Our clients don’t want us to be perfect. They want us to be human. Listen as Patricia talks about the challenges and joys of putting herself out there, taking risks, and sharing her real journey.

Patricia The things we think are wrong with us are really what’s right with us (1).png

Topics Discussed In This Episode:

  • Working with perfectionist women who try to hold everything together.

  • Self-disclosure and vulnerability in marketing

  • Finding yourself in the messy middle of growth

  • Modeling comfort with imperfection

  • Starting a Youtube channel

  • Doing facebook live

  • Fees (real numbers as usual)

  • Making a produced introduction video

  • Getting used to the highs and lows in business   

  • Advice on how to do a welcome video

Patricia I want to model what it looks like to show up when you don’t have it all together. (1).png

Resources Discussed:

Ernesto Segismundo

More From Patricia:

patriciayounglcsw.com

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Facebook

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Business, Life And Chronic Illness With Lauren Selfridge

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Business, Life And Chronic Illness With Lauren Selfridge

What’s it like for a therapist to live with a chronic illness or other health issues? Lauren talks about training to become a therapist while learning that she had Multiple Sclerosis about three years ago. She shares the deep changes she went through in how she sees herself, her business, and therapy.

Knowing When To Pivot with Georgia Hill

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Show Notes:

Got a plan for your business? Sometimes things change and your plan has to change quickly. Georgia was set to start her therapy practice in her new city, LA, but getting licensed was taking longer than she had expected. She made a fast pivot and opened a practice as a sexuality and relationship coach instead. Listen as Georgia describes all the brave steps she took, from getting publicity to networking at multi-industry events.

Topics Discussed In This Episode:

  • Mistakes she made and what she’d do differently

  • Diversifying her practice

  • Working as a coach rather than a therapist

  • Her niche helping folks around kink, poly, open relationships

  • Networking at multi-industry events

  • What she did to get known in LA before she moved there

  • Deciding how much of her personal story to share on her website

  • Being interviewed on a talk show

  • Why she created 12 week programs in her coaching practice

  • Keeping her overhead low

  • Her advice for a therapist who has relocated

Resources Discussed:

Help A Reporter Out

More From Georgia:

Coachingwithgeorgia.com

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Build Your Practice Quickly with Albert Pignataro

Build Your Practice Quickly with Albert Pignataro

You may have heard that it takes years to build and fill your private practice. That doesn’t have to be true for you. Albert breaks down exactly how he built his practice to the point of having a waitlist after 8 months. Listen as he dives into the mindset, strategy, and actions that got him there.

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Add Coaching To Your Practice with Pat Chambers

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Add Coaching To Your Practice with Pat Chambers

Have you ever considered adding coaching to your services? Pat is a licensed psychologist who works as a coach rather than a therapist. She shares why she loves coaching and how she built a coaching practice focused on helping people get on track with their finances.

Thriving In Community with Rajani Venkatraman Levis

Thriving In Community with Rajani Venkatraman Levis

You may feel like you’re on your own in private practice. Rajani Venkatraman Levis wants you to do what she did: ask for help and be in community with other healers. She shares what it was like for her as an immigrant to take the scary leap into private practice and encourages others to do the same. Listen as she gets personal about her entrepreneurial journey and shares the self-care tools that keep her feeling resilient as a therapist and as a human.

Busting Imposter Syndrome with Marielle Berg

Busting Imposter Syndrome with Marielle Berg

Imposter Syndrome can hold you back from growing your therapy practice or taking your business to the next level. Marielle Berg is a therapist in The Bay Area and the founder of a therapy center. She’s got more inquiries than she could possibly serve by herself. But she shares that becoming an entrepreneur and growing her practice wasn’t always easy. She has pushed herself over and over again to break through imposter syndrome, face her fears, and build her entrepreneurial muscles.

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Embrace Your Superpowers With Ivy Griffin

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Embrace Your Superpowers With Ivy Griffin

Can you build a therapy practice around your superpowers? How does that even work? Ivy Griffin calls herself “a highly sensitive therapist” and built her therapy practice to serve other highly sensitive people. She’s embraced being highly sensitive as a superpower, not just for her, but for her clients as well. Listen as she shares how she went from feeling overworked to energized.

Claiming Your Expertise with Natashia Fuksman

Claiming Your Expertise with Natashia Fuksman

Let’s get real about what it’s like to grow a private practice while raising kids and paying off debt. Natashia is brave and honest enough to go there and too many other deep and usually unspoken places. Natashia is a successful therapist and public speaker in private practice. She serves women and couples entering into parenthood. Listen as she describes one pivotal moment that changed the way she makes decisions in her business. In our listener question, we give advice to a mom who is building a practice with 2 young kids and very little childcare.

Diversifying Your Therapy Practice With Melvin Varghese

Diversifying Your Therapy Practice With Melvin Varghese

Diversifying your private practice means serving people in new ways. He shares his journey from being a brand new entrepreneur to building Selling the Couch, a huge community for therapists. Melvin also talks about his dreams for his own therapy practice where he serves 2 niches: entrepreneurs and basketball players. Listen as he dives into lots of ideas for increasing productivity, staying honest and ethical as a business person, and taking steps to diversify your own therapy practice.

Abundance With Allison Puryear

Abundance With Allison Puryear

You often hear that building a therapy practice in a saturated market is difficult. My friend Allison sees it as an opportunity! If you ever struggle with a scarcity mindset (and who doesn’t?), this conversation is for you. Listen as she shares her method for building a therapy practice in a new “saturated” city, and how she handles raising her fees.

Filling Groups With Cynthia Hoffman

Filling Groups With Cynthia Hoffman

Running groups is an attractive option for a therapist. Clinically, we love the possibilities a group provides. As entrepreneurs, we love the idea of serving more than one person at a time, but it can be challenging to fill groups. Cynthia has managed to keep several groups full for the past 7 years, and I got the behind the scenes story of how she does it. We also talked about her journey starting out in private practice as a single mom and her next possible steps to expand her practice.

Online Therapy with Clay Cockrell

Online Therapy with Clay Cockrell

Clay lives in New York City, but he’s run his therapy practice from Rome, Aruba, and London as well. He started providing online therapy at the request of clients and made some mistakes early on. Then he learned everything therapists need to know about providing online therapy and started sharing that expertise with the rest of us. Now he runs a directory for people searching for online therapists. Clay has always been an innovator. He’s the founder of walk and talk therapy, the practice of walking outside during sessions. As an innovator, Clay has been out on a limb a few times. In this conversation, he talks about two scary moments in his business and what he learned from each one.

Setting Boundaries With Olga Rocklin

Setting Boundaries With Olga Rocklin

If you don’t set up your schedule and life the way you want to, why do you even have your own business? Olga believes in carving out the boundaries you want for your life, then building your private practice around them. She gets real about the struggle she went through in the first year of private practice, and how she came out the other end a stronger and more grounded entrepreneur.

Sliding Scale And Profit With Paul Fugelsang

Sliding Scale And Profit With Paul Fugelsang

Paul talks about his entrepreneurial journey in building a therapy practice and then creating a national organization for affordable therapy. He shares openly about his struggles in making Open Path sustainable and the shift that finally made it thrive. Listen as he talks about creating momentum, setting goals with an open mind, and the practices that keep him nourished and grounded. You’ll hear Paul crack me up several times.

Writing Kick-Ass Copy With Rebecca Wong

Writing Kick-Ass Copy With Rebecca Wong

What’s the path to creating a business that brings you money, joy and life balance? My guest Rebecca Wong shares her entrepreneurial journey. She’s found that leaning into her relationships allows her to create some amazing things, including a robust therapy practice and The Practice Of Being Seen, a community for therapists. She digs into some keys to writing stand-out copy for your website that you can implement right away.  

From Scarcity To Stability With Alexis Lezin

From Scarcity To Stability With Alexis Lezin

This is a conversation about transformations. Alexis shares how she worked through fears of scarcity as she took the leap into private practice. She talks about the transition from running a low fee practice to a full practice with a much higher fee. We dive into how she sets up her practice with plenty of room for parenting and restorative practices.

Publicity And Mission with Dr. Joy Harden-Bradford

Publicity And Mission with Dr. Joy Harden-Bradford

Dr. Joy Harden-Bradford, host of the podcast Therapy For Black Girls, shares her entrepreneurial journey with us in the clubhouse. She serves Black women, including those who are recovering from breakups or going through the stress of grad school. We talk about how she aligns her business with her mission, the fears she faced as she put herself out there with her podcast, and how she gets publicity for her awesome work. I hope you enjoy this conversation as much as I did.