Dr. JaNaè Taylor was terrified at the idea of claiming her niche. Then she realized she wanted to create a new space for her community more than she wanted to be the catchall therapist. Listen as JaNae dives into the steps she took to step into full-time private practice and then begin a podcast and a movement called “Minding My Black Business.”
Bianca is on a mission to destigmatize therapy, fight shame and help people get the help they need. She’s discovered that video is the most fun and natural way for her to market her practice and educate people about mental health. Listen as Bianca dives into her personal journey of putting herself out there MUCH more in the past year. She’s got some advice for therapists who are ready to put themselves out there as well.
Who are you? What is it about you that you’d like to be known for? How is it you want to speak to your clients? These are some of the questions Nam Rindani encourages therapists to dive into before they start “marketing” their practices. Listen as she shares how she uses the internet completely differently than practice building coaches usually advise. And listen to how well it works. This conversation will help you look at yourself and your business in profoundly new ways.
What’s a better fit for you: group or solo practice? Wesley Little talks about why she chose to be a member of a group practice. It’s about collaboration and mentorship. It’s NOT because she hates marketing or couldn’t make it on her own. She’s great at marketing and could run a solo practice if she wanted to. She’s got great advice for group practice owners and those considering creating group practices about how to be a leader and retain excellent clinicians. Listen as Wesley Ann shares her journey in putting herself out there and creating a blog for therapists.
Do you want to do more than just sessions in your office? Robbin Rockett is building an empire the smart way. She’s creating valuable content, listening carefully to her right fit clients, and adjusting her offers to respond to what they need and want most. She’s also leveraging her superpowers by focusing on what she does best and enjoys most. Listening to Robbin will make you think more creatively about your business.
Think you’re supposed to have it all together as a business person and therapist? Believe you’re supposed to project a polished image to the world in all of your marketing? Patricia Young reminds us that vulnerability and showing up real, are better ways to go. Our clients don’t want us to be perfect. They want us to be human. Listen as Patricia talks about the challenges and joys of putting herself out there, taking risks, and sharing her real journey.
Topics Discussed In This Episode:
Working with perfectionist women who try to hold everything together.
Self-disclosure and vulnerability in marketing
Finding yourself in the messy middle of growth
Modeling comfort with imperfection
Starting a Youtube channel
Doing facebook live
Fees (real numbers as usual)
Making a produced introduction video
Getting used to the highs and lows in business
Advice on how to do a welcome video
What’s it like for a therapist to live with a chronic illness or other health issues? Lauren talks about training to become a therapist while learning that she had Multiple Sclerosis about three years ago. She shares the deep changes she went through in how she sees herself, her business, and therapy.
Got a plan for your business? Sometimes things change and your plan has to change quickly. Georgia was set to start her therapy practice in her new city, LA, but getting licensed was taking longer than she had expected. She made a fast pivot and opened a practice as a sexuality and relationship coach instead. Listen as Georgia describes all the brave steps she took, from getting publicity to networking at multi-industry events.
Topics Discussed In This Episode:
Mistakes she made and what she’d do differently
Diversifying her practice
Working as a coach rather than a therapist
Her niche helping folks around kink, poly, open relationships
Networking at multi-industry events
What she did to get known in LA before she moved there
Deciding how much of her personal story to share on her website
Being interviewed on a talk show
Why she created 12 week programs in her coaching practice
Keeping her overhead low
Her advice for a therapist who has relocated
You may feel like you’re on your own in private practice. Rajani Venkatraman Levis wants you to do what she did: ask for help and be in community with other healers. She shares what it was like for her as an immigrant to take the scary leap into private practice and encourages others to do the same. Listen as she gets personal about her entrepreneurial journey and shares the self-care tools that keep her feeling resilient as a therapist and as a human.
Imposter Syndrome can hold you back from growing your therapy practice or taking your business to the next level. Marielle Berg is a therapist in The Bay Area and the founder of a therapy center. She’s got more inquiries than she could possibly serve by herself. But she shares that becoming an entrepreneur and growing her practice wasn’t always easy. She has pushed herself over and over again to break through imposter syndrome, face her fears, and build her entrepreneurial muscles.
Can you build a therapy practice around your superpowers? How does that even work? Ivy Griffin calls herself “a highly sensitive therapist” and built her therapy practice to serve other highly sensitive people. She’s embraced being highly sensitive as a superpower, not just for her, but for her clients as well. Listen as she shares how she went from feeling overworked to energized.
Let’s get real about what it’s like to grow a private practice while raising kids and paying off debt. Natashia is brave and honest enough to go there and too many other deep and usually unspoken places. Natashia is a successful therapist and public speaker in private practice. She serves women and couples entering into parenthood. Listen as she describes one pivotal moment that changed the way she makes decisions in her business. In our listener question, we give advice to a mom who is building a practice with 2 young kids and very little childcare.
Diversifying your private practice means serving people in new ways. He shares his journey from being a brand new entrepreneur to building Selling the Couch, a huge community for therapists. Melvin also talks about his dreams for his own therapy practice where he serves 2 niches: entrepreneurs and basketball players. Listen as he dives into lots of ideas for increasing productivity, staying honest and ethical as a business person, and taking steps to diversify your own therapy practice.
You often hear that building a therapy practice in a saturated market is difficult. My friend Allison sees it as an opportunity! If you ever struggle with a scarcity mindset (and who doesn’t?), this conversation is for you. Listen as she shares her method for building a therapy practice in a new “saturated” city, and how she handles raising her fees.
Running groups is an attractive option for a therapist. Clinically, we love the possibilities a group provides. As entrepreneurs, we love the idea of serving more than one person at a time, but it can be challenging to fill groups. Cynthia has managed to keep several groups full for the past 7 years, and I got the behind the scenes story of how she does it. We also talked about her journey starting out in private practice as a single mom and her next possible steps to expand her practice.
Clay lives in New York City, but he’s run his therapy practice from Rome, Aruba, and London as well. He started providing online therapy at the request of clients and made some mistakes early on. Then he learned everything therapists need to know about providing online therapy and started sharing that expertise with the rest of us. Now he runs a directory for people searching for online therapists. Clay has always been an innovator. He’s the founder of walk and talk therapy, the practice of walking outside during sessions. As an innovator, Clay has been out on a limb a few times. In this conversation, he talks about two scary moments in his business and what he learned from each one.
If you don’t set up your schedule and life the way you want to, why do you even have your own business? Olga believes in carving out the boundaries you want for your life, then building your private practice around them. She gets real about the struggle she went through in the first year of private practice, and how she came out the other end a stronger and more grounded entrepreneur.
Paul talks about his entrepreneurial journey in building a therapy practice and then creating a national organization for affordable therapy. He shares openly about his struggles in making Open Path sustainable and the shift that finally made it thrive. Listen as he talks about creating momentum, setting goals with an open mind, and the practices that keep him nourished and grounded. You’ll hear Paul crack me up several times.